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    <title>Clarence</title>
    <link>https://getclarence.app/</link>
    <description>Clarence is a private Mac app that notices who you’re drifting from and drafts the message to bring them back — on your Mac, never uploaded.</description>
    <language>en</language>
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      <title>Our marketing plan is giving the answers away</title>
      <link>https://getclarence.app/blog/marketing-by-giving-the-answers-away/</link>
      <guid>https://getclarence.app/blog/marketing-by-giving-the-answers-away/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>People already ask AI assistants what to text a friend they've lost touch with. Our plan is to publish the real answers, free — and measure honestly whether it works.</description>
    </item>
    <item>
      <title>Building Clarence in the open</title>
      <link>https://getclarence.app/blog/building-clarence-in-the-open/</link>
      <guid>https://getclarence.app/blog/building-clarence-in-the-open/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>What Clarence is, why a privacy product has to be built in daylight, and what this blog will carry — decisions, reversals, and the occasional essay on drift.</description>
    </item>
    <item>
      <title>Guide: Apps that remind you to text friends — and why reminders aren't enough</title>
      <link>https://getclarence.app/guides/app-to-remind-me-to-text-friends/</link>
      <guid>https://getclarence.app/guides/app-to-remind-me-to-text-friends/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>The real options (Garden, Catchup, Amicu, Smart Contact Reminder), what reminder apps genuinely fix, the snooze spiral that undoes them — and what has to exist beyond the ping.</description>
    </item>
    <item>
      <title>Guide: Best personal CRM for friends — and why filing friends fails</title>
      <link>https://getclarence.app/guides/best-personal-crm-for-friends/</link>
      <guid>https://getclarence.app/guides/best-personal-crm-for-friends/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>An honest look at Clay, Dex, and Monica for personal relationships — which fits which life — and why the CRM model itself is usually what fails when the contacts are friends, not leads.</description>
    </item>
    <item>
      <title>Guide: AI assistants for iMessage on the Mac — what exists and what to check</title>
      <link>https://getclarence.app/guides/ai-imessage-assistant-mac/</link>
      <guid>https://getclarence.app/guides/ai-imessage-assistant-mac/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>Yes, apps can now read your iMessage history on a Mac and draft replies with AI. Why this only works on the Mac, what these assistants actually do, and the two questions to ask any of them before granting access.</description>
    </item>
    <item>
      <title>Guide: Birthday text for a friend you’ve lost touch with</title>
      <link>https://getclarence.app/guides/birthday-text-for-a-friend-you-lost-touch-with/</link>
      <guid>https://getclarence.app/guides/birthday-text-for-a-friend-you-lost-touch-with/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>The birthday is the lowest-stakes door back into a faded friendship — what to write beyond “happy birthday,” real examples including the years-late and belated versions, and what to do when they reply.</description>
    </item>
    <item>
      <title>Guide: How to keep in touch with friends as an adult</title>
      <link>https://getclarence.app/guides/how-to-keep-in-touch-with-friends/</link>
      <guid>https://getclarence.app/guides/how-to-keep-in-touch-with-friends/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>Why friendships fade without anyone deciding they should, and the honest system that keeps yours alive — a short list, a rhythm per person, and conversations that close instead of trailing off.</description>
    </item>
    <item>
      <title>Guide: How to check in on a friend</title>
      <link>https://getclarence.app/guides/how-to-check-in-on-a-friend/</link>
      <guid>https://getclarence.app/guides/how-to-check-in-on-a-friend/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>Check-in texts that actually land — why “how are you?” is the weakest opener, real examples for routine check-ins and worried ones, and the low-effort menu that keeps friendships warm.</description>
    </item>
    <item>
      <title>Guide: How to get better at replying to texts</title>
      <link>https://getclarence.app/guides/how-to-get-better-at-replying-to-texts/</link>
      <guid>https://getclarence.app/guides/how-to-get-better-at-replying-to-texts/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>Why “bad texters” aren’t lazy — the deferred-perfect-reply trap, the two-line rule that breaks it, and honest systems for replying when your brain resists it.</description>
    </item>
    <item>
      <title>Guide: How to maintain a long-distance friendship</title>
      <link>https://getclarence.app/guides/how-to-maintain-a-long-distance-friendship/</link>
      <guid>https://getclarence.app/guides/how-to-maintain-a-long-distance-friendship/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>Why long-distance friendships fail (it’s the all-or-nothing trap, not the distance) — and the rhythm, ambient touches, and anchor calls that keep a moved-away friendship genuinely close.</description>
    </item>
    <item>
      <title>Guide: How to keep up with your texts from your Mac</title>
      <link>https://getclarence.app/guides/how-to-keep-up-with-texts-from-your-mac/</link>
      <guid>https://getclarence.app/guides/how-to-keep-up-with-texts-from-your-mac/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>If you spend your day at a keyboard, your Mac is the best texting device you own — the setup, the desk-texting workflow that keeps friendships warm, and what the Mac can do for your messages that your phone can't.</description>
    </item>
    <item>
      <title>Guide: How often should you text your friends?</title>
      <link>https://getclarence.app/guides/how-often-should-you-text-your-friends/</link>
      <guid>https://getclarence.app/guides/how-often-should-you-text-your-friends/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>There’s no magic number — but there is a rule. Never let a gap grow long enough that reaching out feels like an event. Rough cadences by closeness, and how to find each friendship’s natural rhythm.</description>
    </item>
    <item>
      <title>Guide: How to reconnect with an old friend after years</title>
      <link>https://getclarence.app/guides/how-to-reconnect-with-an-old-friend/</link>
      <guid>https://getclarence.app/guides/how-to-reconnect-with-an-old-friend/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>Whether to reach out, how to say the first thing, and how a friendship actually rebuilds after years apart — with real messages and the research on why it's less awkward than you think.</description>
    </item>
    <item>
      <title>Guide: What to text a friend after losing touch</title>
      <link>https://getclarence.app/guides/what-to-text-a-friend-after-losing-touch/</link>
      <guid>https://getclarence.app/guides/what-to-text-a-friend-after-losing-touch/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>The honest first message after months or years of silence — why short beats sorry, real examples you can adapt, and the one mistake that keeps threads dead.</description>
    </item>
    <item>
      <title>Guide: How to reconnect with family you’ve lost touch with</title>
      <link>https://getclarence.app/guides/how-to-reconnect-with-family/</link>
      <guid>https://getclarence.app/guides/how-to-reconnect-with-family/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>Reaching back out to a sibling, cousin, or relative after months or years — why family drift feels heavier than friend drift, first-message examples, and how to handle it when there’s real hurt underneath.</description>
    </item>
    <item>
      <title>Guide: How to reply to a text you ignored for weeks</title>
      <link>https://getclarence.app/guides/how-to-reply-to-a-text-you-ignored-for-weeks/</link>
      <guid>https://getclarence.app/guides/how-to-reply-to-a-text-you-ignored-for-weeks/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>The unsend-able silence, fixed — why replying late beats replying never, the one-line acknowledgement that works, and real messages for a week, a month, or longer.</description>
    </item>
    <item>
      <title>Guide: Should I reach out to an old friend, or let it go?</title>
      <link>https://getclarence.app/guides/should-i-reach-out-to-an-old-friend/</link>
      <guid>https://getclarence.app/guides/should-i-reach-out-to-an-old-friend/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>The honest decision guide — what the research says about how reconnection texts actually land, the green lights and the real red flags, and why you’re only deciding on one message, not the whole friendship.</description>
    </item>
    <item>
      <title>Guide: What to text a friend going through a hard time</title>
      <link>https://getclarence.app/guides/what-to-text-a-friend-going-through-a-hard-time/</link>
      <guid>https://getclarence.app/guides/what-to-text-a-friend-going-through-a-hard-time/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>What to say when a friend is grieving, sick, laid off, or heartbroken — real example messages, the phrases to avoid, and why showing up late still beats staying silent.</description>
    </item>
    <item>
      <title>Guide: Why do friendships fade as you get older?</title>
      <link>https://getclarence.app/guides/why-do-friendships-fade/</link>
      <guid>https://getclarence.app/guides/why-do-friendships-fade/</guid>
      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>The real reason adult friendships go quiet — it’s structural, not personal — plus how drift actually works, which friendships fade first, and what keeps the ones that matter alive.</description>
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